Ready To Be Seen? Let’s first breakdown the how and why of social media interactions.
Take Facebook for instance. There are new algorithms that control what is seen on a social media timeline, as well as how it ranks compared to other posts. Your organic reach can still soar to new heights if you have the right timing, right wording and content.
Facebook actually ranks live videos higher in the news feed and it is seen more often by more people. To help your post to go viral you can start a live video, invite your audience to watch it and ask your audience to do the same. Keeping them interested and perhaps titling your live video with a topic that is popular at that time, or one that will spark conversations. Going viral is also dependent on how many people click your video, unmute the video, share it in messenger or share to their page or group etc. Using key words to give your followers instructions to help you go viral is a good idea.
One of the most obvious ways to be lifted to the top of the news feed is to talk about something that is already trending or that is a huge topic of discussion in your market or the world at that time. Similar posts are boosted and you get the consequential views and clicks that come from searching for a popular topic on social media.
Here are a few triggers for your post to move up in the news feed:
-If the content is shared over Facebook Messenger.
-If the content is Liked or commented on.
-If the content receives multiple replies.
-“Meaningful interactions” between users.
Many of these tips work for other social media as well as search engines, especially using keywords. Keywords and tags allow you to associate with what’s popular and puts you in the same categories as the frequently searched for content.
Paid post boosts do work, but you have to make sure that you use the tools to target your audience, watch your wording and content, as well as have an organic reach to help the boosted post succeed. In other words, many times you have to already have a “desired post” in order to see results from the paid boost. Social media aims to show content to those who are showing signs of interest in that type of content.
To conclude, there is no 3 step secret to being seen online, but there is one suggestion that i will leave you with. Stay up to date on the trends & popular topics, and remember to read the new changes to social media sites such as how they select content for your timeline.
Good Luck!