There are certain nights that remind you why you fell in love with hip-hop in the first place. Thursday at Omni Cinemas was one of them. I’ve been around long…
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FCCMC Prayer Brunch Celebrates 69 years of service. Honors FCCMC legacy leaders during 33rd annual MLK observance
FOR IMMEDIATE RELEASE FAYETTEVILLE, N.C. (January 19, 2026) — The Fayetteville Cumberland County Ministerial Council (FCCMC) received an incredible attendance during the 33rd Annual Dr. Martin Luther King Jr. Prayer…
The 2025 Kindness Awards: A Celebration of Heart, Hope, and the Everyday Heroes of Cumberland County
By L3 Brand Media & PR There are moments when a community shows you exactly who it is. Moments when the noise fades, the world slows, and all that’s left…
JUST CONFIRMED!! CARDI B & STEFON DIGGS ARE HAVING A BABY
Well team tea-time… the news is officially out and I’m over here grinning! Cardi B and her man Stefon Diggs are expecting a baby. This will be baby number four…
Car Explodes & Man Walks Away from Fiery 120 mph Memphis Crash
You read that right—a man is believed to have walked away from a car crash in Memphis that split his vehicle in half and set it on fire. Witnesses say…
Michael Daughtry Is Charting New Territory—and It’s Exciting
Michael Daughtry isn’t slowing down—he keeps delivering fresh, boundary-pushing music in 2025. This Fayetteville native has already added Billboard charting artist to his resume and teamed up with several Grammy™️-nominated…
Choosing Joy and Intentional Love
In life and love, we owe it to ourselves to stand firm in what we truly desire. Too often we get caught up in the comfort of “good enough,” convincing…
Eve Talks ‘Wearing Armour’ In Certain Spaces, Drinking Too Much & Having Her Own Money
Eve Embraces Love, Family and a Softer Life Eve, once known as the fierce “pitbull in a skirt” of the Ruff Ryders crew, has stepped into a new chapter of…
New Vibe Alert: Sasha Keable’s Soulful Tiny Desk Triumph But Public Broadcasting Is Under Attack!
Last week, rising R&B artist Sasha Keable captivated Tiny Desk Concert fans with a mesmerizing performance that blended haunting vocals and lush piano accompaniments, showcasing exactly why NPR’s intimate format…
From Dream to Reality: Why Eva’s Nail Bar is Fayetteville’s Not-So-Secret Gem
I started going to Eva’s Nail Bar after noticing it near one of my favorite bakeries, Burney’s on Raeford Road. I had heard they recently opened and wanted to give…
Roy Cooper Jumps into 2026 U.S. Senate Race
RALEIGH, N.C. (July 28, 2025) — In a move shaking up the 2026 midterms, former North Carolina Governor Roy Cooper officially launched his U.S. Senate campaign today to succeed retiring…
Shaq Proves Education is Power—and He’s Making Sure Everyone Gets a Seat at the Table
Shaquille O’Neal isn’t just a legend on the court. He’s out here changing the game for students who’ve been told college isn’t for them, and I’m here for it. On…
Community Focus: Bad Business Alert – Southeastern Appliance Repair Leaves Elderly Customer in a Bad (Dangerous) Spot
In our latest Community Focus report, we’re sounding the alarm on what appears to be an unfortunate and unacceptable case of bad business right here in Fayetteville, North Carolina. Southeastern…
Beloved Actor Malcolm-Jamal Warner Dies at 54 After Drowning Accident
We’ve lost someone who felt like family. Malcolm-Jamal Warner, the iconic actor best known for his role as Theo Huxtable on The Cosby Show, has died at age 54 after…
Mayor Colvin Back In The Race with 9 Others? This Local Election Just Got Really Interesting
Hold onto your ballots—this mayoral race is turning into a full-blown showdown. Fayetteville: Old Guard vs. New Blood In a dramatic twist, Mayor Mitch Colvin—the longest-serving Black mayor in Fayetteville’s…
Did-dy Do It? Sean “Diddy” Combs Found Guilty on Federal Charges
The jury has spoken. After weeks of jaw-dropping testimony, emotional accounts and media fueled speculation, Sean “Diddy” Combs has been found guilty on two federal counts for transporting women across…
Briarwood’s Bold Vision: From Cattle Farm to Community Staple
Red Springs, NC — What started as a father’s vision and a veteran’s healing journey has grown into one of the region’s most inspiring success stories. Briarwood is no longer…
Fayetteville’s Detour Slam Team Ranks 4th in the Nation at Southern Fried Poetry Festival
Fayetteville’s Talent on the National Stage By Elizabeth Stiff | L3Brand.com Fayetteville, NC — Fayetteville’s own Detour Slam Team is making serious noise on the national stage. The team placed 4th in…
Ready or Not – Change is Here in Fayetteville, NC!
Fayetteville is in the middle of a shift. You can feel it. The energy, the conversations, the movement. Over the past decade, our city has seen incredible growth and transformation…
Leveling the Playing Field – Inside the Vision of MatchAwards.com
Leveling the Playing Field: Inside the Vision of MatchAwards.com Walking into the Fayetteville headquarters of MatchAwards.com, I immediately knew this wasn’t just another tech startup. This was something with power…